360 Realtors, one of India’s largest Real Estate advisories is also going digital in a big way. It is hosting E-Propshow, a first of its kind industry initiative. Over 20+ major developers from Pune have partnered for the event, which includes popular names such as Godrej, VTP, Kolte Patil, and many more. The virtual event is scheduled on June 20 and 21 from 10 AM to 8 PM.
“Propshow is our flagship event that is conducted all over India, offering multiple properties under a single roof. As post COVID, we are stepping up our digital game, the E-Propshow is our maiden initiative to conduct a large scale virtual property exhibition that will showcase a wide range of properties alongside unprecedented offers under a single window,” said Ankit Kansal, Founder & MD, 360 Realtors.
Kansal further added that since inception, 360 Realtors has been aggressively investing in developing full-stack online platforms to facilitate property deals. To further its digital capabilities, it developed a fully functional technical department that operates from Pune itself. However, the actual inflection point of going digital was the lockdown following the COVID outbreak.
At the onset of the COVID crisis, the Real Estate advisory started actively using available online tools such as teleconferencing, virtual conferencing, & webinars to sell properties. Its digital endeavor was met with some success & the company could arrest the possible demand destruction triggered by the pandemic. The advisory sold around 400 units digitally in the first month of the lockdown.
The success in the initial weeks of the lockdown reinforced the idea of going full-blown digital & conduct bigger exhibition-style events virtually. Thus the E-Propshow came into existence.
360 Realtors is conducting a high octane multi-layered marketing & promotion for the event adopting a slew of platforms such as TV, newspaper ads, digital campaigns, portal ads and much more. The event is expected to garner over 5,100 registrations. “Even if 50 per cent turns-up,we can expect around 2,550 unique visits. This probably will be the biggest turnaround in a single event. It can easily result in sales of INR 100 Crores (Gross Transaction Value),” added Kansal