UPL launches Anaj Bachao campaign

IN order to prevent wastage, one of the world’s largest agriculture based company UPL has launched Anaj Bachao; Dana Dana Keemti hai (Protect Grains; Each and Every Grain is Precious) Campaign in Chakan, Pune on Friday.

UPL has already launched this initiative in Bihar, MP, UP, Uttarakhand, Andhra Pradesh, Chhattisgarh, Bihar, Karnataka, Tamil Nadu states also, which received positive response from the farmers as well as grain store operators.

Through this campaign, UPL also wants to support Central Government’s ambitious project of Doubling Farmers’ Income. Under this campaign, the farmers will be made aware of the scientific methods of storing their grains with live demonstration at their door steps.

UPL organised a live demonstration at Farmer as well as local MLA Suresh Bhau Gore’s farm at Chakan village in Pune which was attended by hundreds of farmers in the village. During the event, the farmers also took oath for the protection of food grains. UPL will organize workshops on storage in 15 districts of the state in the months of December and January for creating awareness on food storage and safety among the farmers.

Gore said, “After this event in my village, it’s our responsibility that we shouldn’t let a single grain of our crop go waste due to any pest attack post harvest. I also assure UPL team my all possible support as the MLA from this region to make this campaign a success across the state.”

During the demonstration the UPL team gave the training for the method of preventing food grain loss with the use of its advanced product Quickphos as well as made them aware about the necessary precautions to be taken during the use of these chemicals. On this occasion, farmers also asked several questions about the pest infestations and protection of grains which was effectively resolved by the experts of UPL.

Ujjwal Kumar, head, Fumigant Business, UPL said, “the main objective of this campaign is to create awareness among the farmers for proper storage of grains and keep it safe from the insects and fungus which will increase their income as well as help the world to attain food security.”

Ujjwal Kumar further added that today we do not need to increase the grain production in the country but we need to preserve the produced grain properly which will not only increase the storage of grains in the country but will also increase the profits of the farmers. With this motive UPL team is going door to door to create awareness and train the farmers for Grain Protection. From next week this campaign will reach in many other districts too.

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